{"id":235,"date":"2012-01-19T17:06:31","date_gmt":"2012-01-19T17:06:31","guid":{"rendered":"http:\/\/geofboyle.wordpress.com\/?p=235"},"modified":"2012-01-19T17:06:31","modified_gmt":"2012-01-19T17:06:31","slug":"235","status":"publish","type":"post","link":"https:\/\/www.geofboyle.net\/wordpress\/2012\/01\/19\/235\/","title":{"rendered":"Apple&#8217;s iBooks2"},"content":{"rendered":"<p>Apple is getting into the <a href=\"http:\/\/www.reuters.com\/article\/2012\/01\/19\/us-apple-education-idUSTRE80I1EX20120119\">e-textbook business<\/a> with iBooks2. However, this may not be the death knell for the big players in the industry, as a few of the big names have been working with Apple on this project. Maybe we&#8217;ll get a hint of the direction this takes textbook publishing with a new academic year this fall. Perhaps the $14.99 max price tag will save schools a lot of money compared to $100+ for many traditional textbooks?<\/p>\n<p>1\/25 Update: Fox didn&#8217;t <a href=\"http:\/\/www.foxnews.com\/scitech\/2012\/01\/20\/apples-textbooks-for-1-percenters-will-leave-most-children-behind\/\" target=\"_blank\">agree\u00a0<\/a>about the pricing. iPads aren&#8217;t exactly cheap, even if the texts might be.<\/p>\n<p>My hope is that this release will seed the ground for some open source projects that really do push this idea of interactive textbooks forward.<\/p>\n<p>1) Nearly all of what is taught in schools is public domain. Why do schools pay for textbooks? e-textbooks should be free, and the money should go to other needs in schools. One Slate writer <a href=\"http:\/\/www.slate.com\/articles\/business\/moneybox\/2012\/01\/apple_s_e_textbooks_should_be_free_textbooks_.html\" target=\"_blank\">agrees<\/a>.<\/p>\n<p>2) Bill Gates was on <a href=\"http:\/\/www.appleinsider.com\/articles\/12\/01\/25\/bill_gates_discuses_steve_jobs_apples_ibooks_the_future_of_education.html\" target=\"_blank\">Bill Moyers<\/a> last night, which I didn&#8217;t see, but this brief article relates what I think is THE most important, yet unrealized ability of using computers to deliver instruction: individualization. I don&#8217;t just mean a fast student taking 4 months instead 8 months to go through the same course as every other student. I mean courses that can react to student&#8217;s learning styles and adjust complexity, depth, or review of material according to a student&#8217;s grades or learning style. Individualization does not mean a course won&#8217;t be rigorous, or that every student shouldn&#8217;t have to do well on standardized test. My thought is that a great e-textbook will offer a student several paths to achieve state learning standards, or do well on the SAT or an AP exam. There is no reason a state, say California or Texas, couldn&#8217;t take 10 of their great teachers (capture the &#8220;paths&#8221; they provide in their own classrooms) and give them a year to write, say, a biology e-textbook with the help of a few graphic designers and software developers, and then provide that e-textbook for free to all the students of the state. Teachers can submit updates that go through committee to keep up with advances in research. Seems simple enough to me.<\/p>\n<p>3\/8 Update: Some background on e-books pricing methods in this WSJ\u00a0<a href=\"http:\/\/online.wsj.com\/article\/SB10001424052970203961204577267831767489216.html\">article <\/a>on DOJ&#8217;s threat to sue five publishers for alleged price fixing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple is getting into the e-textbook business with iBooks2. However, this may not be the death knell for the big players in the industry, as a few of the big names have been working with Apple on this project. Maybe &hellip; <a href=\"https:\/\/www.geofboyle.net\/wordpress\/2012\/01\/19\/235\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5,6],"tags":[],"class_list":["post-235","post","type-post","status-publish","format-standard","hentry","category-education-news","category-education-technology"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/s2HDb2-235","_links":{"self":[{"href":"https:\/\/www.geofboyle.net\/wordpress\/wp-json\/wp\/v2\/posts\/235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geofboyle.net\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geofboyle.net\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geofboyle.net\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geofboyle.net\/wordpress\/wp-json\/wp\/v2\/comments?post=235"}],"version-history":[{"count":0,"href":"https:\/\/www.geofboyle.net\/wordpress\/wp-json\/wp\/v2\/posts\/235\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.geofboyle.net\/wordpress\/wp-json\/wp\/v2\/media?parent=235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geofboyle.net\/wordpress\/wp-json\/wp\/v2\/categories?post=235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geofboyle.net\/wordpress\/wp-json\/wp\/v2\/tags?post=235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}